PR/Marcom/Advertising

TC has over 20 years of experience in these fields. In a word, he is a polymath and loves to learn. As can be seen from his services list below, TC is knowledgeable about many industries. This is where being fearless in accepting responsibilities get you. ;-) New experiences, new successes. The adage of "The more you know, the better" has never been truer in TC's experience. A cross fertilization of ideas and seeing different ways of doing things. New perspectives and even new take on old ones. ;-)

TC's Marcom, Public Relations, and Advertising stints span both big and small companies, big and small budgets, big and small countries and states. At the end of the day it is working with what's on hand and the resources available and making the impossible possible.

Besides these Pillars of Comms, TC has also helped evaluate complex anti-terrorism software and done teaching cases for the LKY School of Public Policy. He is a trained Harvard School of Government case study trainer and writer.

How TC can help you in:

A) Public Relations

- Write effective press releases;
- Organise, run and emcee workshops (over 300 attendees not a problem);
- Organise/moderate press conferences;
- Conduct messaging workshops;
- Prepare press kits and write/edit white papers;
- Identify and groom media relations;
- Launch products and roadshows;
- Create materials for PR events;
- Do crisis and adverse publicity management;
- Do media training for C-level execs;
- Rewrite websites for better tone and purpose;
- Conduct B2B or channels PR;
- Media monitoring;
- Others.

B) Marcom

- Prepare/design corporate identity materials;
- Craft mission/vision statements;
- Produce corp videos;
- Craft slogans and take-away messages;
- Craft and conceptualise Marcom materials and flyers;
- Conceptualise and run marketing partnerships and promo contests;
- Work with marketing depts to develop new country market materials;
- Develop social media engagement plans;
- Assess social media impact and channels;
- How to set up and run an internal Marcom unit;.
- Crafting Marcom messages for different consumer space;
- Biz channels management and promotions;
- Organising $$-earning product roadshows and fairs;
- Production of Sales collaterals/gifts/takeaways;
- Marcom/guerrilla PR on a start-up budget;
- Others.

C) Advertising

- Above-the-line and below-the-line advertising campaigns;
- Copywriting and supervision;
- Ad/campaign idea generation;
- Viral video ad generation;
- Effective poster/web page design;
- Graphic design supervision;
- Color matching advice (useful for web/corp ID/packaging);
- Customer Relationship Management strategy and execution;
- Branding and product naming;
- Company annuals and all manner of publication design and production;
- Print checking;
- Photography and video production liaison and direction;
- Print conceptualisation and production supervision;
- Media placement;
- Others.

D) Systems

- Design and audit work process for efficiency and timeliness;
- Design Aftersales service and inventory management;
- How to produce Aftersales documents and train service agents;
- Design consumer products for better service and repair;
- Conduct live and user tests on CE products;
- Design service centers;
- Design service and technical methodologies; 
- Roadmap R&D work and product evolution;
- Make sense of business data, etc. 

Note: In the course of TC's career, he has attended several interesting seminars, conferences and workshops of various industries. Having absorbed much, he has crafted workshops on creativity and new-idea generation and several workshops on new inventions for both kids and adults. He has designed and run robotic courses for K2 and primary school kids. On his free time, he has given many pro bono workshops on recording memories and nostalgia using journalistic and video tools and helped set (and run) a full movie/green screen studio in a popular public institution. A keen photographer and technologist, he has conducted photography workshops for beginners. On his travels, TC loves to visit to both contemporary and national museums. "One to learn about a nation's past; the other to learn about their creative thinking and art. The future is always brighter when a people has a creative soul," said he.

TC may be contacted at: monaco.lai@gmail.com

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